E‐readiness and trust: macro and micro dualities for e‐commerce in a global environment

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

Authors: Pierre Berthon | Leyland Pitt | Dianne Cyr | Colin Campbell

Towards an understanding of cross‐national similarities and differences in export information utilization

JOURNAL ARTICLE published 1 February 2003 in International Marketing Review

Authors: Adamantios Diamantopoulos | Anne L. Souchon | Geoffrey R. Durden | Catherine N. Axinn | Hartmut H. Holzmüller

The Intermediary Service Requirements of Canadian and American Exporters

JOURNAL ARTICLE published 1 February 1992 in International Marketing Review

Authors: Richard M. Castaldi | Alex F. De Noble | Jeffrey Kantor

Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority

JOURNAL ARTICLE published 1 February 2005 in International Marketing Review

Marketing Practices in the Changing Philippine Macroeconomic Environment

JOURNAL ARTICLE published 1 January 1992 in International Marketing Review

Authors: Sandra M. Huszagh | Juanita P. Roxas | Kay L. Keck

The antecedents and consequences of integrated global marketing

JOURNAL ARTICLE published 1 February 2001 in International Marketing Review

Authors: Jagdish N. Sheth | Atul Parvatiyar

Legal issues associated with international Internet marketing

JOURNAL ARTICLE published 1 June 2000 in International Marketing Review

Authors: Michael T. Zugelder | Theresa B. Flaherty | James P. Johnson

The influence of national cultural values on the use of rewards alignment to improve sales collaboration

JOURNAL ARTICLE published 4 February 2014 in International Marketing Review

Authors: Peter Magnusson | Robert Peterson | Stanford A. Westjohn

Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries

JOURNAL ARTICLE published 11 November 2019 in International Marketing Review

Authors: Nina Michaelidou | Milena Micevski | Selma Kadic-Maglajlic | Tribikram Budhathoki | Siddhartha Sarkar

A typology of distribution channel systems: a contextual approach

JOURNAL ARTICLE published 1 February 1996 in International Marketing Review

Authors: Keysuk Kim | Gary L. Frazier

Contextual influences on marketing and consumerism: an East Asian perspective

JOURNAL ARTICLE published 22 July 2021 in International Marketing Review

Authors: Wenkai Zhou | Zhilin Yang | Michael R. Hyman

Creating Countertrade Opportunities in Financially Distressed Developing Countries: Framework and Nigerian Example

JOURNAL ARTICLE published 1 May 1989 in International Marketing Review

Authors: David K. Smith

Enhancing market exchanges at the base of the pyramid

JOURNAL ARTICLE published 9 November 2015 in International Marketing Review

Authors: Cheryl Nakata | Erin Antalis

The important role of meta‐analysis in international research in marketing

JOURNAL ARTICLE published 1 February 2001 in International Marketing Review

Authors: John U. Farley | Donald R. Lehmann

Consumer-based brand equity measurement: lessons learned from an international study

JOURNAL ARTICLE published 11 May 2015 in International Marketing Review

Authors: George Christodoulides | John W. Cadogan | Cleopatra Veloutsou

Editors: Dr Nina Michaelidou, Professor Nina Re

Multiple roles for branding in international marketing

JOURNAL ARTICLE published 24 July 2007 in International Marketing Review

Authors: Ho Yin Wong | Bill Merrilees

Editors: Joseann Small

Institutional interactions and foreign firms’ strategies under tribal rule complexities in emerging markets

JOURNAL ARTICLE published 9 April 2018 in International Marketing Review

Authors: Adesegun Oyedele | Fuat Firat

A comparative investigation into the internationalisation of Canadian and UK high‐tech SMEs

JOURNAL ARTICLE published 1 September 2006 in International Marketing Review

Authors: Martine Spence | Dave Crick

Editors: Chris Styles

A network model approach to enhance knowledge sharing for internationalization readiness of SMEs

JOURNAL ARTICLE published 1 June 2022 in International Marketing Review

Authors: Domitilla Magni | Roberto Chierici | Monica Fait | Kelly Lefebvre

Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions across Cultural Boundaries

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review